Marketing Analytics and Reporting That Helps You Make Better Decisions
A dashboard should answer business questions, not create more of them. I help companies turn GA4, advertising data, CRM activity, and conversion tracking into a clear view of where leads come from, what they cost, and where performance is breaking down.
Know What Is Working and What Deserves Attention
Most marketing teams already have plenty of data. The challenge is knowing which numbers matter and whether they can be trusted. I start by checking the measurement itself, then build reporting around the decisions the business needs to make.
What I look at
- GA4 and Google Tag Manager setup
- Conversion and event tracking
- Lead source and CRM reporting
- Google Ads, Meta, Search Console, and call tracking data
- Landing page and campaign performance
- Attribution gaps and data quality issues
- Dashboards for leadership and marketing teams
When this is useful
This work is a good fit when you are spending money on marketing but still cannot say with confidence which channels create qualified leads, where conversion problems are happening, or what should change next.
What you leave with
You get reporting that is built around decisions. That means fewer disconnected metrics, a clearer view of performance, and a practical list of what deserves attention first.
Dublin and Columbus analytics support
MayMarkAnalytics is based in Dublin and works with businesses across Columbus and Central Ohio, along with remote clients. Analytics can also be connected with SEO and AI search, paid media, and website optimization and automation.
FAQ
What platforms can you report on?
I commonly work with GA4, Google Ads, Meta, Search Console, CRM data, call tracking, and other marketing systems when the data is available.
Can you fix tracking problems too?
Yes. If the data is wrong, the report will be wrong. I can address conversion tracking, event design, Tag Manager setup, source attribution, and measurement planning before building the reporting layer.
Do I need a new dashboard?
Not always. If the existing dashboard has useful data, I would rather simplify and improve it than rebuild it just for the sake of starting over.